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For this project, we collaborated with a team of researchers from SALDRU, the University of Cape Town (UCT), Centre for Social Development in Africa (CSDA) and University of Johannesburg (UJ) to develop the brand identity and collateral to support the pilot phase of their Basic Package of Support (BPS), an holistic network of support for youth in South Africa who are not in Employment, Education or Training (NEET) and partner project within the Presidential Youth Employment Intervention (PYEI).

The animated explainer was an additional element we proposed to humanise the story of the BPS from a young person’s perspective as compliment to the investment deck which was well-received by the multi-stakeholder consortium and subsequent funders.

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