We presented a range of ideas to fairly conservative GynaGuard and their response to our proposed Vagina Shop was exuberant. Taking a non-traditional approach to a campus activation, our larger-than-life Vagina Shop was hard to ignore with queues of young women eager to find out more while curious young men looked on in support and, at times, indignation. The young women emerged empowered, emboldened by truth and knowledge and the passing young men, largely respectful of sacred space.
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The South African Parenting Programme Implementers Network (SAPPIN) is a network of experienced organisations who work to strengthen the voice of civil society working with families through collaboration and shared learning. SAPPIN endorses, advocates for and enables programmes to support families in building towards a violence-free society.
The inaugural SAPPIN Families Indaba was the culmination of several years of SAPPIN’s vision to highlight the work of the organisations within SAPPIN and desire to share the critical role of families and support for families in South Africa. The Families Indaba foregrounded that the family and support for families (in all their diversity) is at the centre of any sustainable change in our country and acknowledged the real and complex challenges facing South Africa with a call for collaboration around what needs to be done to progress and shift.
Our collaboration with SAPPIN to realise their first Families Indaba also included development of their brand identity, website, social media channels, internal comms, production of impact films and advocacy material to position SAPPIN as a credible voice in the sector and draw attention to the collaboration and innovation of the network as a whole.
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Over a period of 5 years, our Tshepo 1Million Marketing and Comms mandate evolved from simple management of social media channels and production of daily supportive content to delivery of a unique Tshepo 1Million Village at two consecutive Gauteng Youth Expos, development of an integrated below-the-line campaign and ownership of a Tshepo 1Million activation calendar that saw delivery of weekly in-community events with partners offering actual opportunities, community radio promotion across a range of stations, supportive social media and improved visibility across Gauteng. With a primary objective to give young people hope and build trust in Tshepo 1Million, our work translated into a substantial shift in our audience’s perception of and sentiment towards this government programme.
This Festival of Opportunity, a large-scale activation for the programme before it was concluded due to a change in administration, solidified a model of in-community event delivery for us that resonated deeply with young audiences. Delivered by a talented young team, it included the following elements:
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