Over a period of 5 years, our Tshepo 1Million Marketing and Comms mandate evolved from simple management of social media channels and production of daily supportive content to delivery of a unique Tshepo 1Million Village at two consecutive Gauteng Youth Expos, development of an integrated below-the-line campaign and ownership of a Tshepo 1Million activation calendar that saw delivery of weekly in-community events with partners offering actual opportunities, community radio promotion across a range of stations, supportive social media and improved visibility across Gauteng. With a primary objective to give young people hope and build trust in Tshepo 1Million, our work translated into a substantial shift in our audience’s perception of and sentiment towards this government programme.
This Festival of Opportunity, a large-scale activation for the programme before it was concluded due to a change in administration, solidified a model of in-community event delivery for us that resonated deeply with young audiences. Delivered by a talented young team, it included the following elements:
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Zama and her team shine in the incredible work they do in community - their creativity, energy, dedication and authentic engagement is just amazing!
Bloom & Stone has been an integral part of SAPPIN for many years and we are extremely grateful for how they have shaped our marketing, website, communication and most of all our Families Indaba - an inspired event that exceeded our wildest expectations! Bloom & Stone is more than just a service provider, they have become a valued and trusted partner and we look forward to growing our relationship as we grow our network!
I have never attended an event quite like the SAPPIN Families Indaba and think more companies should embrace this kind of forward thinking when hosting conferences. The setup and execution promoted collaboration and input from all attendees from start to finish.
Terri, Vanessa, Zama and the team at Bloom & Stone have consistently demonstrated their exceptional ability to translate storytelling into meaningful social impact. Our collaboration with them on the Vulindlel' eJozi project with the City of Joburg and the Tshepo 1Million initiative with Gauteng Province was nothing short of transformative. Over the four years they worked on Tshepo 1Million, their hard work, creativity, and connection with young people in communities were evident. Their live experiences, strategic branding and compelling theatre and film productions have efficiently conveyed our messages and engaged our audiences.
I'm impressed with the whole story.
Talent on it's highest level, keep up the good work!
It’s highly unusual and extremely valuable to work with a communications agency that understands the objectives of the non-profit sector so clearly and has such a sensitivity and commitment to reach the intended individuals and communities.
