Basic Package of Support

Brand development and collateral to generate investment
Client: 
SALDRU (Southern Africa Labour Research and Development Unit)
Brief: 
Brand identity development and collateral to generate interest and investment in the BPS.
Delivery: 
A creative comms package that included BPS's brand identity, an investment deck, presentation templates and animated explainer.
Impact: 
Our supplied collateral supported the pilot phase of BPS’s development and helped them to secure further funding for implementation.

For this project, we collaborated with a team of researchers from SALDRU, the University of Cape Town (UCT), Centre for Social Development in Africa (CSDA) and University of Johannesburg (UJ) to develop the brand identity and collateral to support the pilot phase of their Basic Package of Support (BPS), an holistic network of support for youth in South Africa who are not in Employment, Education or Training (NEET) and partner project within the Presidential Youth Employment Intervention (PYEI).

The animated explainer was an additional element we proposed to humanise the story of the BPS from a young person’s perspective as compliment to the investment deck which was well-received by the multi-stakeholder consortium and subsequent funders.

Need some communication to secure funding for your programme?

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