A Launch for SA Youth

An explainer to give unemployed youth access to opportunities
Client: 
Harambee Youth Employment Accelerator / SA Youth
Brief: 
An animation to explain the SA Youth Platform targeted at young people across South Africa for use at the national launch of SA Youth on Youth Day 2021.
Delivery: 
A 1-minute explainer to highlight the benefits of joining the SA Youth Network as a young work-seeker or aspirant entrepreneur.
Impact: 
The explainer was broadcast during President Ramaphosa’s Youth Day address to launch SA Youth, the national pathway management network, that makes opportunities visible to young people and young people visible to potential employers. The explainer was also distributed across Harambee and partner social media platforms, delivering increased mobi-site registrations and regular use by targeted youth.

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